About us

Hey I'm Ali, a millennial mum, nurse, and founder of Still Cool Co. I’m from Gisborne, a little coastal town on the east coast of New Zealand, where the sun rises first.

Somewhere between night feeds and the “what day is it?” fog, I realised something big: becoming a mum doesn’t have to mean losing your style, your comfort, or yourself. I was so over breastfeeding clothes that felt frumpy or made me look like I’d given up, so I set out to change that.

Still Cool Co. was born to create feel-good, functional fashion for parents. Pieces that keep up with the chaos while still making you feel like you. I’m obsessed with oversized fits (because who isn’t?), so our signature tees are designed to be lived in. With discreet side-seam zips, you can feed your baby anywhere. No awkward lifting, no stripping down, no flashing the café. Just easy, practical, and actually cool.

Whether you’re at playgroup, grabbing a long-overdue coffee, or chasing a wild little one, our clothes are made to move with you. Parenting is a ride, but your style doesn’t have to get left behind.

We are made for the chaos!