HEY, I’M ALI - KIWI MAMA, NURSE BY TRADE, AND FOUNDER OF still.

I started this brand in the newborn haze, somewhere between night feeds, contact naps and wondering what day it was.

I was a first-time mum trying to figure out this completely new version of life and somewhere along the way, I realised how easy it is for you to get a little lost in motherhood.

Not because you love it any less.

But because suddenly, everything revolves around someone else.

I wanted clothes that worked for motherhood without making me feel like I had to dress differently because I was a mum. When I was breastfeeding, I wanted easy access without sacrificing my style. I wanted pieces I’d actually choose to wear and keep wearing long after that chapter was over.

That’s where this all began.

What started as breastfeeding-friendly clothing has grown into something much bigger.

still. is for every chapter of motherhood.

We’ll still create the breastfeeding-friendly pieces you know us for, with discreet hidden zips and easy feeding access. But as we grow, so will our collections, with clothing, accessories and pieces designed to stay in your wardrobe through pregnancy, feeding, postpartum and whatever comes next.

Because motherhood changes you.

But it doesn’t erase you.

You’re still funny.  
Still bold.  
Still dreaming.  
Still growing.  
Still hot.  
Still her.  
Still you.

And that’s what still. is about.

Clothes you actually want to wear. Pieces made for real life. A community of mums supporting mums and backing small, mum-run businesses along the way.

For the newborn haze, the toddler chaos, the school runs, the coffee dates, the nights out and every version of you still to come.

Motherhood is part of who you are.

It doesn’t have to be all of who you are.

still a mum.  
still yourself.  
still you.

Thanks for being here.

Ali x