Aggie is a New Zealand wellness brand creating science-led supplements designed specifically for pregnancy and postpartum. Their thoughtfully formulated range supports common challenges like morning sickness, hydration, constipation, and overall wellbeing with evidence-based ingredients that are safe for pregnancy.

Because mums deserve support that goes beyond “it’s just part of motherhood.”

Where naturals meet science with your barrier in mind

We choose gentle botanicals and proven actives to create skincare that’s calming, uncomplicated, and transparent. No heavy fragrance, no empty promises - just routines that work, so you can glow with confidence every day.

Everday kidswear & childrens clothing made for real play.

Thoughtfully designed in NZ

Made to be worn and loved

Preloved adults and children's clothes!

Baby Steps NZ provides natural goat milk powder packed with essential nutrients. Enjoy easily digestible, high-quality goat milk formula designed for your little one.

The only bag you reach for when life gets wet, busy, and fun.
Beautiful. Organised. Splash-proof.

The Ultimate Brew-tique

NZ owned

For all your coffee needs!

For you and your little crew!

Kids, women, gifts, cuteness!

Effortless beach & swim days for kids and grown-ups

Premium Turkish cotton ponchos, towels & bags designed for busy coastal families. Soft, practical, and made to last

Bear & Moo is a baby and kids store. We are your one stop shop for your parenting journey. We pride ourselves on our customer service.

From cloth nappies to clothing, cot sheets to lunchboxes, toys to books and more, we bring you our favourite products from our own brands and local and international faves.

Your Trusted Sleeping Support.

Sleep comfortably and safely on your side with the belly bliss pregnancy pillow.

Best Breast Pump NZ

Breasties cut pumping time in half

Which means more time to sleep, clean or actually eat lunch at work.

SUNSCREEN MADE EASY

Our brush-on mineral powder makes sun protection fun and flawless.

With a soft gentle brush kids love applying it on themselves, and parents love that it keeps everyone protected.

Hassle-Free. Mess-Free. Care-Free.

Creating beautiful personalised gifts designed to be treasured, By Hoshi offers everything from custom passport covers and jewellery cases to photo magnets, cosmetic bags, luggage tags, and more!

Products and support for pregnancy, postpartum and parenthood

We have the coolest Kid's Helmets in New Zealand!

These fantastic helmets are fun to wear and provide your kids  with full protection in traffic. There will be no argument anymore to get your child to wear a helmet.

Made by a mother, for mothers

'YOUR BIRTH COMPANION'

Birth essentials designed to bring calm, comfort and confidence to your unique birth story

New Zealand Country-Inspired Homewares, Jewellery & Wool Blankets. Inspired by life on the land, we are a NZ owned business, creating pieces that bring warmth, comfort, and authenticity into your home and wardrobe. From our Recycled Wool blankets to our country-inspired jewellery, each item is designed to celebrate the simple pleasures of rural living.

Smoothies made for mums, by mums

Designed to help you keep up with the demands of motherhood

Premium sugar-free natural electrolytes

Hydration is the foundation upon which your best self is built - fuelling your focus, energy, and overall health. 

But we get it; life gets busy, and drinking enough water can slip down the to-do list. 

That’s why Daeli is on a mission to make hydration not just necessary, but irresistibly enjoyable - transforming your water into a ritual worth looking forward to.

Double Undies are designed to handle leaks during everyday life, workouts, running, and high-impact exercise. From postpartum to weightlifting, we’ve got you covered.

Natural & Refillable Deodorant That Works

Backed by science and loved by the environment.
Be Natural, Do Less

EXPERT-DESIGNED PLAY RESOURCES

Activity idea cards using items you already have at home

Loved by 4,000+ families

Baby prams and nursery furniture. Our products are designed to impress, designed to last, designed to change, and designed to give every member of the Edwards & Co family the smoothest possible ride.

Gisborne - Tairawhiti photographer

Family - Motherhood - New Beginnings

Empowering women to build strength, confidence + balance through every season.

Womens movement specialist

Your fave women's health bestie!

Specialty programs - 1:1 coaching

Expert led movement online for women and mums

Beautiful handmade felt pieces designed to bring a little magic to childhood. Think sweet details, soft textures, and pieces that feel truly special.

Tiny Cups for Tiny Hands

Reusable fluffy cups

Matching coffee cups

Add life, not holes to your walls

Gecko Planters® - Removable wall planters made in New Zealand

Giggle Grin U-shaped toothbrushes. Designed by parents, loved by kids. Easy brushing. No fuss.

Suitable for children 0–6+ years

Soft silicone bristles + durable, safe handle

Sterilizable

Bringing confidence to bedrooms

Supporting you before, during and after the arrival of your precious Pēpi

The most versatile cuddly

Cute and plushy, dummy holder, sensory tags

Made in NZ

Thoughtful Gifting for Her Postpartum Journey

Discover our collection of carefully curated gift boxes to nurture and support her through the fourth trimester

Hello Stranger Kidswear® is a fun lifestyle kidswear brand - cool clothes for kids that do fun stuff. Designed in New Zealand

The perfect little chairs and pieces to make travel easier with kiddies

Picnic chairs, wagons, hooded towels

Lingerie for every stage - breastfeeding and beyond.

Because womanhood doesn't bounce back -it Evolves.

Celebrating real bodies, every stage, every woman.

Period Kits for Teens & Tweens

For School, Sports & Everyday Life

Helping girls feel confident, prepared and supported
Period kits, gift boxes, wheat bags and accessories. Designed to help her feel calm, confident and prepared.

Parent-approved and thoughtfully created to support first periods and every cycle after. Discreetly sized to fit into school, sports, or overnight bags.

A sparkling drink with vitamins and minerals that contribute to normal energy metabolism, normal psychological function, and the regulation of hormonal activity.

Reusable silicone colouring mats

Simple screen-free fun wherever life takes you

Your Hair, Your Journey!

We didn't just create another supplement. We partnered with New Zealand's leading keratin scientists to develop the first holistic system powered by 91% bio-identical Functional Keratin™. After analysing hundreds of hair loss journeys (starting with our own), we discovered what everyone else missed: lasting transformation requires healing from inside AND out. Not just supplements. Not just hair care. Both working in perfect harmony to restore what stress, hormones, and time have taken.

Postpartum and water birth essentials for mums.

At Labour and Love, we believe every birth and recovery deserves softness, support, and love.

A keepsake for Tiny Travellers and the perfect gift for little Jetsetters!

Flight Books for the kiddos

NZ fruit snacks made sustainably with nothing but fruit.

Maximum taste, zero waste!

Rent a Device

Not sure which device (if any!) is right for your little listener? Our Yoto & Toniebox device rentals let you try before you buy, in the comfort of your own home. It’s a simple, hassle-free way to see what works best for your family - no guesswork, no pressure - delivered straight to your door! 3 week rental period including your choice of 4 Tonies and/or Yoto Cards!

Little Mash Boutique is an online boutique for babies, children + mothers that's committed to bringing you beautiful, quality and timeless products. We're a small family run business based in Hamilton, NZ.

Activity bags!

Everything they need. One grab and go bag

Always ready for cafes, car trips and waiting rooms

Washable | Reusable | Ages 2-7

Little Rose was created by a low tox mumma, who hand makes all her products for her daughter so she knows exactly what is going on her skin. Little rose is natural hand made products for your babies & kids. Which also can be used on us adults .

The #1 Solution for Comfortable, Secure Toddler Carrying

9 months- 4 years (20kg)

The Softest NZ-Made Minky Blankets & Baby Gifts

Handmade in small batches in Gisborne for mums, babies and gift-givers who want something truly special.

Finally, a skincare routine designed for the "in-between" years

We have all you need for an age appropriate skincare routine for healthy, glowing young skin!

Luxe Baby is New Zealand's go-to brand for luxury baby bags and accessories, dedicated to enhance your parenting journey with style and ease.

Our thoughtfully crafted products blend timeless design with premium materials, ensuring when you invest in quality, it lasts through every stage of family life.

Stirring up fizz, colours and giggles

Sensory play made magical

NZ-made and non-toxic fun for curious little hands

Sustainable kids clothing brand offering comfortable and wearable pieces for you mini

Designed in NZ

Elevating everyday moments with luxury body care

Fuel Your Motherhood, designed for pregnant and breastfeeding mums

At Mammas Milk Bar, we craft delicious, mum-friendly blends made with wholesome ingredients like real Vanilla Beans, Coconut Sugar, and Dutch Cocoa. Designed for busy mums, our versatile blends can be enjoyed as a milkshake, smoothie, hot blendy bowl, and more!

✨ Dairy-Free | Wheat-Free | Soy-Free | Nut-Free

Because motherhood deserves real, nourishing goodness.

Stylish everyday drink bottles

Easy to clean

Practical to use

We bring pottery to your place with our at-home pottery kits.

The best part? No previous experience, wheel, or kiln required. (Although you absolutely have the option to fire your pieces if you’d like to make them food-safe and fully ceramic.)

Creative kits for self-care, date nights, and pottery or painting parties with friends.

Your go to parenting store

Our high-quality, NZ-made gear keeps your children dry, comfortable, and ready for any adventure.

Trusted by over 10,000 families, our products keep your children’s clothes protected, whatever they’re doing!

Enjoy hassle-free outdoor and messy play with Mud Mates, so you can spend more time having fun with your kids

We create elevated, timeless sustainable bamboo sleepwear for women, designed to bring intention back to rest. Rooted in simplicity and crafted from high-quality, considered bamboo fabrics, each piece is made to feel soft, breathable, and effortless against the skin.

Our designs are not trend-led or season-bound, but built to last — offering a refined approach to ethical, sustainable sleepwear that prioritises comfort, longevity, and quiet confidence.

Luxury beanbag covers for kiddies

Designed for reading, relaxing and daydreaming

NURTURE GROWTH THROUGH PLAY

Helping parents raise curious little explorers through interactive play.

We createintentional sensory-rich play pieces designed to trulyengage growing minds.

Beautiful sentimental prints that capture moments you never want to forget. Customisable, thoughtful, and made right here in NZ

Creating beautiful keepsake books and prints designed especially for Kiwi families, Paper Heart Design helps you capture the moments you never want to forget. From milestone memories to school years and heartfelt keepsakes, these are the treasures you’ll love looking back on for years to come.

Offers beautifully designed māori lunchboxes (silicone & plastic) and steel drink bottles for kids, combining practicality with style

Pressing Nails offers salon-quality press-on nails that save you time and money. Easy to apply at home in minutes, they come in a variety of styles for any occasion. Durable, long-lasting, and damage-free.

Creatine Monohydrate gummies designed to support strength, performance, and recovery

The coolest backpacks!

Meet the one-bag solution

An insulated, leak proof pocket keeps lunch boxes fresh and mess contained.

Providing a hassle free hub for your baby shower needs, and conveniently delivering them to your door

Premium Pieces Designed for Effortless Everyday Wear

Clothing made to move with your child

Our stainless steel bento lunchboxes are designed to be practical, durable, and affordable without compromising on quality. With a leak-resistant design and easy-to-use compartments, they’re perfect for busy mornings, kindy, and everyday adventures.

Simple. Functional. Made to last. 

Saikah creates beautiful, thoughtfully designed essentials for mums and babies, from soft muslin swaddles and knitted blankets to mama covers, accessories, and curated gift bundles. With timeless designs, gentle fabrics, and a focus on comfort and quality, each piece is made to celebrate and cherish life’s most precious beginnings. 

Magnesium for EveryBODY

Daily Calm. Better Sleep. Faster Recovery.

Embroided essentials for little ones and fur babies

Name jumpers, announcement jumpers, personalised pet jackets

Made to order

Silicone scar care that ACTUALLY works!

Feel confident in your skin again.

Give your nipples the care they deserve  

At Silverette®, our mission is to help mamas around the world have a positive feeding experience, each and every time. Because we're mums, too!

While painful nipples may seem like a normal part of the journey, they don’t have to be. 

You're feeding the future, mama, you deserve the best!

Pimple patches to make you feel confident, empowered and unstoppable

Organic baby essentials

Soft, sustainable, and made to be loved - trusted by parents, adored by babies.

Because you can be a mum and still cool!

Breastfeeding clothes you’ll actually want to wear even after this season of motherhood!

Beautiful, reusable glassware that’s as stylish as it is sustainable.

Sucker creates premium reusable glass straws, cocktail stirrers, and drinkware designed to elevate your everyday drinks while helping reduce single-use plastic waste. Every piece is made to be used, loved, and reused, proving that sustainable choices can still be beautiful.

Protect your family from harmful UV

UPF50+ caps with FLARE

Size range - Adults, kids & toddlers

We are a size inclusive activewear brand, made by women for REAL women! All about promoting body positivity, body confidence and self-love!

Wearable TENS device uses gentle electrical pulses to reduce pain and inflammation, stimulate endorphin production and offer drug free relief - period, pelvic pain, bladder and body.

The best product in your period toolkit

No side effects. No hangovers. Easy to use. Portable. Discreet.

Tetahi Aroma was created from a simple idea that fragrance should feel gentle, natural, and easy to live with.

Deluxe soy candles, aroma room mists, aroma salts, aroma bombs and more

Pharmacist-approved essentials for pregnancy, postpartum,
and little ones, so you never have to second guess what’s safe.

Created by mums. Backed by pharmacists.
Every product carefully selected for safety in pregnancy, breastfeeding, and babies.

The Matcha Club is here to bring New Zealand premium, reliable Japanese matcha. We prioritise quality, transparency, and consistency across our matcha offerings, sourcing directly from Japan’s top tea farms. With a focus on taste, accessibility, and community, we’re building a matcha brand Kiwis can trust.

Travel essentials for parents that go places

From elevated everyday fashion and timeless jewellery to gorgeous pieces for little ones, The Rose Edit is all about making style simple, effortless, and beautiful.

NZ's leading brand for expert sleep advice & baby products

Jewellery& DNA Keepsakes

Infused with real DNA to keep your precious memories & loved ones with you, always.

Trusted by 1500+ families worldwide.

Drink up joy!

Cheeky Sips, Happy Days!

Everyday essentials that brighten routines and bring cheeky smiles to every drink.

Clothes designed right here in NZ

Bold prints. Bright colours. Quality that lasts beyond one season or one child. Because the best clothes carry memories - of scraped knees, sunny days, and the stories that get retold for years to come.

New Zealand's largest selection of

Premium Peel & Stick Wall Tiles and Vinyl for instant home improvement

Our muscle care range is designed to support your body at every stage of movement. Preheat Active gently warms and activates muscles before training, Chill Restore delivers cooling relief to calm post-workout inflammation, and Knot Away helps ease tight, tired muscles after long days or intense sessions.

Empowering Mamas, Embracing Postpartum

Natural Remedies - Practical Products

Shop our best-selling postpartum recovery essentials - trusted by mamas for soothing, healing, and everyday comfort after birth.

Documenting weddings & events with heart and intention.

Wedding content creator

Snacks sorted. Lunchboxes solved

All our snacks have been reviewed by Sarah Mortimer (Nutritionist, BSc) from Seed Nutrition. This means you can shop at Yummo with confidence, knowing you are getting truly nutritious snacks for yourself and your family.

Sun ready essentials for little legends

Boho Roots, big summer energy